Effective June 18, 2026, Rumble Inc. (NASDAQ: RUM) introduced a new corporate structure following the closing of its acquisition of Northern Data AG. The publicly traded company is now organized under the parent company RUM Group Inc., which operates two core business units: Rumble, the video and media platform, and Quake AI, formerly Northern Data, the cloud and AI-infrastructure business.

According to Chris Pavlovski, Chairman and CEO of RUM, the company operates on a central conviction: as artificial intelligence makes knowledge abundant, human imagination becomes the scarcest and most valuable resource on Earth. "RUM exists to build the future where that ingenuity wins, and to make sure it belongs to the dreamers and the doers. Quake AI gives that imagination a foundation. Rumble gives it a voice," Pavlovski said.

The company is built on two core beliefs. First, future value accrues to two elements that machines cannot replicate at scale: physical infrastructure and human creativity. RUM owns both pillars, with each making the other stronger and creating a valuable and unique flywheel.

Quake AI serves as the physical foundation, providing the compute, cloud, data centers, and blockchain infrastructure necessary for AI agents to coordinate and transact at scale. The business combines compute capacity, data-center infrastructure, and blockchain trust layers to serve what the company calls the agentic enterprise.

Rumble operates as the foundation of creativity, where ideas are expressed and freedom is granted to push boundaries. The company positions itself as the vibrant, unfiltered home of the human voice where real people create, debate, and advance ideas forward. Rumble provides multiple formats for humanity to express and explore ideas, including its video platform, tools for creators, and distribution channels.

RUM Group Inc. can be found at www.rum.group for additional information.