ASUS is discontinuing select NVIDIA RTX 5070 Ti and 5060 Ti 16GB GPU models from its product catalog.

ASUS has effectively discontinued two NVIDIA graphics card models—the RTX 5070 Ti and the RTX 5060 Ti 16GB—according to a report from Hardware Unboxed. The company has officially confirmed that the RTX 5070 Ti is experiencing a supply shortage and has designated the model as "end of life," ceasing future production. Retailers in Australia have echoed this status, indicating that the RTX 5070 Ti is unavailable through their networks and will likely remain so at least through the first quarter of this year. Similarly, the RTX 5060 Ti 16GB is nearing the end of its production run, with ASUS stating it will not manufacture this model moving forward. Both GPUs have higher production costs due to their large memory capacity.

The discontinuation reflects broader supply challenges within the graphics card market. While there is speculation that the RTX 5070 Ti and 5060 Ti 16GB could return later this year, the outlook appears grim. NVIDIA's representative indicated that they are working closely with suppliers to ensure memory availability for their GeForce GPU line, signaling that supply constraints remain a central concern.

The underlying cause stems from a fundamental shift in the semiconductor industry driven by artificial intelligence. The recent surge in AI has intensified demand for RAM and other essential components, prompting memory manufacturers to redirect their focus toward high bandwidth memory for data center clients. This reallocation has directly affected the supply of consumer-grade components. Manufacturers such as Micron Technology have announced plans to limit their consumer product lines to prioritize AI infrastructure, creating significant challenges for PC enthusiasts who require more than 8GB of VRAM for modern AAA gaming titles.

The discontinuation of the RTX 5070 Ti and RTX 5060 Ti 16GB marks a pivotal moment for gamers and PC builders. With the industry navigating supply challenges and changing market demands, NVIDIA's shift towards more accessible models suggests a strategic response to economic pressures within the tech landscape.