MSI and Colorful (Nvidia GPU distributors in China) raise RTX 50-series prices by up to 59% vs. MSRP across Blackwell lineup.

MSI and PNY have announced significant price increases for RTX 50-series graphics cards in China, with hikes reaching up to 59% above manufacturer's suggested retail price (MSRP). While NVIDIA GPUs have been most affected, graphics cards from Intel and AMD are also experiencing similar price pressures, according to reports from industry sources.

MSI's price list reveals a 10–20% increase from prices posted a week earlier, though those prior prices were already above MSRP. The RTX 5080 Shadow 3X OC/Ventus saw the largest increase among MSI models, rising from 10,000 Yuan ($1,477) to 12,000 Yuan ($1,773)—a 20% hike. Other RTX 5080 variants received approximately 18% increases, while the RTX 5070 Ti Shadow 3X OC climbed 19.5%.

When compared to MSRP, the pricing becomes more severe. The RTX 5070 Ti Gaming Trio OC now costs 76% above MSRP, with its Shadow 3X OC variant priced 67% higher. The RTX 5090 D V2, a cut-down version available exclusively in China with 24GB VRAM instead of 32GB, commands a 57.5% premium over MSRP. The RTX 5080 and RTX 5060 Ti are up to 56% above MSRP, the RTX 5060 up to 45%, and the RTX 5070 up to 42%.

Colorful's pricing shows similar patterns. The RTX 5080 Vulcan W OC is priced 59% above MSRP, while the RTX 5070 Ti Vulcan W OC sits 58.5% higher. Most RTX 5070 and RTX 5060 Ti 16GB models remain under the 50% markup threshold, while RTX 5060 Ti 8GB and RTX 5060 variants see increases below 30% compared to MSRP.

Online marketplaces confirm that AMD and Intel GPUs have also become more expensive. AMD cards are selling for 14–29% above MSRP, with the RX 9060 XT 16GB experiencing the steepest markup at 28.8%. Intel's cards are seeing price increases of $200 to nearly $300.

VRAM price escalation is the primary driver. Memory module prices have increased by approximately $20 per unit over the past year, resulting in cumulative cost pressures: an 8GB card should cost roughly $100 more due to VRAM alone, a 12GB card $130 more, and a 16GB card approximately $180 more. Supply and demand dynamics are compounding these increases.

The component crisis shows no signs of abating. With manufacturers and distributors citing ongoing supply constraints, prices are expected to remain elevated, with little prospect of meaningful declines in the near term.